WOW!house 2026

Prepare to be wowed!

Discover the Benjamin Moore Minhwa Salon by Young Huh from WOW!house 2026

We’re delighted to once again be part of WOW!house at the Design Centre Chelsea Harbour – as the event’s official paint sponsor, and as a room sponsor, where we have collaborated with the incredible New York based Interior Designer, Young Huh.

Together with Young we’re proud to present the Benjamin Moore Minhwa Salon – a rich exploration of colour, creativity and culture.

In celebration of this unique collaboration, we sat down with Young to hear more about her inspirations, the creative process and why WOW!house is an unmissable destination for design enthusiasts this year.

WOW!house is open at the Design Centre, Chelsea Harbour until 2 July.

Young Huh and the Benjamin Moore Minhwa Salon at WOW!house 2026
Imagery credit: Milo Brown

What inspired the room’s design?

Rooms that tell a story and invite a sense of discovery are always the most compelling. For the Benjamin Moore room, we knew we had to fully embrace a maximalist approach to colour - a perfect fit, as we’ve always been drawn to bold, expressive palettes.

As the concept evolved, I found myself thinking of the Millions Room at Schönbrunn Palace. I was struck by the exquisite Indian miniature paintings framed within ornate Baroque panelling. It sparked the idea of creating a space that similarly layers narrative and artistry, this time drawing inspiration from Minhwa, the Korean folk art tradition that reflects my own heritage.

I wanted to create ‘Minhwa Modernism’, juxtaposing Minhwa’s playful symbolism and bold use of colour with the rational design principles of modernism.

Image credit : Astrid Templier

Did you design it with anyone in mind?  

This is conceived as a reception room - a space that greets visitors with more than an entrance, but with an experience. It is an exhibition-like setting, designed for those who see their home as a canvas for art and colour, and who take pleasure in sharing that world with others.

For a host with a curatorial eye, it suits someone who entertains often, collects thoughtfully and delights in surrounding themselves (and their guests) with expressive, carefully composed interiors.

Image credit : Astrid Templier

What was the overall atmosphere or feeling that you wanted to create?   

I hope the space evokes a sense of joy and wonder, while also inviting a deeper appreciation of its craftsmanship. Vibrantly coloured niches, an intricately designed ceiling inspired by traditional Minhwa and rendered in soft pastels, and a striking monochrome geometric floor all come together to create a layered visual experience.

Image credit : James McDonald

What are some of the standout features to you and why? 

Fromental and I have collaborated for many years on wallpaper designs inspired by Korean folk art, each one rich with layered storytelling. Within the niches, hand-painted panels by Fromental bring Minhwa motifs vividly to life - from the peach tree symbolising the heavenly realm, to the iconic “sad cat” - with every detail contributing to a narrative that reinterprets tradition through a contemporary lens.

Minhwa is extraordinary in its use of colour and in this room, that spirit of colour is brought to life through the use of Benjamin Moore paint. A true highlight of the space is, quite simply, the colour itself - it defines the experience from the moment you enter, creating a sense of joy and visual richness that I hope visitors carry with them long after they leave.

Image credit : Astrid Templier

Tell us about some of the other key elements in the room?

The room also showcases the work of a collection of collaborators including custom banquettes and throw pillows by Robert Langford in Manuel Canovas, and Colefax & Fowler fabrics courtesy of Cowtan & Tout, lighting and side tables from Vaughan, lighting and hardware from Corston and wallpapers by Fromental.

Artworks on display from Charles Burnand Gallery include a sculptural chair by Jan Waterston, beautiful rock stacks by Dawn Bendick who explores the intersection of light, time and materiality through dichroic and multitone glass, as well as the statement 10ft table by DEGLAN, established by the artist-architect duo Domenic Degner and Falko Landenberger whose hallmark is the amalgamation of organic, often imperfect or asymmetric forms.

Image credits: (left) James McDonald, (right) Astrid Templier

What have you enjoyed most about being part of WOW!house 2026?  

The opportunity to create something that feels both immersive and deeply personal. Show houses are a rare chance to push creative boundaries and explore ideas in a way that isn’t always possible within a residential project.

Working alongside Benjamin Moore has been particularly rewarding. Colour is at the heart of our practice, and this collaboration allowed us to fully embrace that philosophy, demonstrating just how beautiful and refined saturated colour can be - after all, colour is luxury.

More than anything, it has been exciting to contribute to an event that celebrates creativity, craftsmanship, and the transformative power of design. Seeing a concept come to life through the work of so many talented makers and collaborators, and sharing it with visitors, has been an incredibly special experience.

Image credit : James McDonald

Thank you to all of our partners in bringing this room to life. To see details of all of our collaborations click here.

In addition to the collaboration with Young, Benjamin Moore is a headline sponsor for this year’s WOW!house, providing paint for all 22 rooms and outdoor spaces throughout the 600 square metre showhouse that will be open until the 2nd July 2026 at the Design Centre, Chelsea Harbour.

Visit https://www.dcch.co.uk/wowhouse/ for more information.