Webster Green HC-130 is the Colour of the Year 2027

Discover a renewed take on a timeless colour

We are excited to unveil the Benjamin Moore Colour of the Year 2027, Webster Green HC-130 - a confident hue with undeniable personality, this quintessential green exemplifies enduring relevance and classic appeal through the ebb and flow of trend cycles.

Homes are becoming more curated and personalised, celebrating the places we’ve been, the things we love and the memories we’ve gathered along the way. As a backdrop to this, paint and colour have never been more important, with this shift placing greater emphasis on colour families that have stood the test of time.

Webster Green HC-130 is a quintessential green, with a crisp finish that exemplifies this enduring relevance and classic appeal that endures the ebb and flow of trend cycles. From its presence in archival hand-drawn renderings to forward thinking points of inspiration it is both timeless and timely. It nods to the palettes that have shaped interior design over the decades, while connecting with the contemporary desire for trusted hues that create grounded yet distinctive spaces.


“For 2027, our focus centred on the green colour family. When we looked across the past, present and future of colour trends, variations on green consistently demonstrated remarkable staying power,”

Andrea Magno, Vice President of Brand, Colour, and Integrated Marketing at Benjamin Moore.

Green has always been a central part of the colour conversation, adapting to reflect the design movements and cultural mood of each era. The Arts & Crafts Movement of the early 1900s embraced nature-inspired greens, while emerald and teal came into their own in the 1920s and 30s, complementing the opulence and drama of Art Deco.

The feel-good aesthetic of the 1950s brought softer mint greens into the home, followed by mossy shades in the 1960s, which worked naturally alongside the organic curves of Mid-Century Modern design. In the 1970s, olive became a defining shade, while the 1980s saw a shift towards pastels and brights, with seafoam green gaining popularity. By the 1990s and early 2000s, a renewed appreciation for natural materials and organic design brought earthy greens and sage tones to the forefront. Across each era, green has demonstrated an ability to evolve - adapting to the undercurrents of the zeitgeist while remaining a timeless constant in the home.
“Webster Green HC-130 reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected and continually new.”
The Complete Colour Trends 2027 Palette: Eight Colours Built on Enduring Design 

Webster Green HC-130 is complemented by seven hues carefully curated from Benjamin Moore’s library of 3,500+ colours. From elegant pales to earthy deeps, each colour holds a position in the palette whether in combination or as a standalone hue, taking cues from the past while expressing a fresh and on-trend presence today.

Together, these eight colours embody Benjamin Moore’s approach to colour trends: relevant for  today while grounded in timeless design.


Nelson Blue CW-635

This watery blue breathes elegance into any space and emanates casual refinement.

Walls:
Nelson Blue CW-635
Woodwork: White Down OC-131


White Down OC-131

With feather-like softness, this cosy off-white with hints of cream brings depth and subtlety.

Cabinets: White Down OC-131
Backsplash: Durango 2137-30


Durango 2137-30

A deep neutral with intriguing olive tones. showcasing the moodier side of the green colour family with more intricate and complex undertones.

Walls & Woodwork: Durango 2137-30
Ceiling: Shakespeare Tan 228


Shakespeare Tan 228

This golden hue evokes the dappled sunlight of early autumn. It can can lean more amber or have hints of olive depending on the lighting.

Walls & Woodwork:
 
Shakespeare Tan 228

 


Wild Aster 1240

A graceful pink that benefits from a whisper of grey giving it the versatility of a neutral.

Walls, Ceiling & Woodwork:

Wild Aster 1240


Townsend Harbor Brown HC-64

A grounded burgundy with heavy notes of brown, reminiscent of clay-rich soil.


Walls, Ceiling & Woodwork:
Townsend Harbor Brown HC-64

 

Antique Copper 1169

Warm spiced undertones ground this sophisticated shade of brown. With an organic quality, this earthy hue can favour notes of terracotta in sun-filled spaces.

Walls:
Antique Copper 1169
Woodwork: White Down OC-131

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