by Helen Shaw, Marketing Director, Benjamin Moore UK
We are delighted to share with you our 2020 Colour of the Year, First Light 2102-10, alongside our versatile Colour Trends palette of 9 beautiful shades that vary from dark and mysterious to soft and playful, and can be combined to create timeless colour pairings that will enliven your home.
|
|
"We selected First Light 2102-70 as our Colour of the Year 2020 to represent a new dawn of idealism, design and living. First Light 2102-70 reflects a new definition of the home - a shift in mind set from the material to satisfying the core needs in life: community, comfort, security, self expression, authenticity and ultimately, optimism." says Andrea Magno, Director of Colour Marketing and Development at Benjamin Moore.
|
|
|
A delicate, rosy hue blooming with potential, Benjamin Moore's Colour of the Year 2020, First Light 2102-70, was chosen to reflect the air of positivity radiated by consumers upon entering a new decade. A refreshing alternative to other warm neutrals such as cream or beige, this delicate, airy pink is soft enough to flatter a multitude of looks, but bright enough to add a burst of joy into a room, evoking a new decade blooming with potential.
|
|
"Over the last few seasons, we have gradually seen neutrals with pink and red undertones taking over from our traditionally cooler grey neutrals, so the selection of First Light 2102-70 as our Colour of the Year takes this evolving trend a step further. Its a soft, dusky rose tone that flatters any space and reflects the desire to use blush tones in grown-up spaces as well as a trend towards using more colour overall in our living environments." says Helen Shaw, Marketing Director at Benjamin Moore UK.
|
|
|
The 2020 Colour Trends Palette
|
|
|
|